BOUNCE
creative partner - Michael Lupariello
THE GOAL? Teach internal designers at P&G about the history of Bounce.
THE CHALLENGE? Avoid the snooze-fest of a timeline presentation.
THE SOLUTION? A real-life record of events—literally. This double album set features four interior sleeves showcasing package design, print ads, TV spots, and a retrospective timeline. Each sleeve is layered with fashion highlights and playful song titles from the era.
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