BOUNCE

creative partner - Michael Lupariello

We created a custom-designed double album set, complete with four interior record sleeves. Each sleeve spotlighted a different era in Bounce’s journey, featuring vintage packaging, old print ads, TV spots, and a fun retrospective timeline. To make it even more immersive, each sleeve included fashion trends and song titles from the decade — turning brand history into a nostalgic, tactile experience.

It was playful. It was unexpected. And best of all? It made the Bounce team feel proud of where they’ve been — and excited for where they’re going.

The goal? Teach internal designers at P&G about the history of Bounce. The challenge? Avoid the snooze-fest of a timeline presentation. The solution? A real-life record of events — literally.

I’ve always believed that design should make people feel something — even if the content isn’t flashy or glamorous on the surface. That was exactly the case when Bounce (yes, the dryer sheets!) asked me to help celebrate their brand heritage.